World Cup 2023 on track to become most attended ICC tournament ever

Cricket – ICC Cricket World Cup 2023 – India v Pakistan – Narendra Modi Stadium, Ahmedabad, India – October 14, 2023 India’s KL Rahul and Shreyas Iyer as the players shake hands after the match. — Reuters

The ICC Men’s Cricket World Cup has achieved another milestone as it attracted its one-millionth fans during the match between South Africa and Afghanistan at Narendra Modi Stadium in Ahmedabad on Friday.

The event remains on track to break the record as the most attended ICC tournament ever, with the final set to take place on November 19.

With six matches still to go before the completion of the 13th edition of the tournament, the 2023 event remains on target to break the record and become the most-attended Cricket World Cup ever.

ICC Head of Events Chris Tetley believes the tournament has already been a great success and is looking forward to more records being broken during the knockout stage.

“With over one million attendees and record-breaking viewership, the ICC Men’s Cricket World Cup 2023 has reminded cricket fans around the world of the support and interest in the ODI format that highlights how much World Cup cricket is valued,” Tetley said.

“As we look ahead to the knockout stages, we look forward to this event breaking more records and showcasing the best about cricket in one day.”

The Cricket World Cup 2019 was the most watched ICC event ever, with a global cumulative average audience of 1.6 billion for live coverage, a 38% increase over the 2015 edition, and a unique broadcast audience of 706 million viewers, according to ICC.

The event also recorded a 42% increase in average time watched per unique viewer in comparison to the 2015 Men’s Cricket World Cup.

Emphasising cricket’s continued appeal, the 706 million unique audience was a 22% increase compared to that of Cricket World Cup 2015. 41% of the audience were women, whilst 32% of the 706 million were aged 18 to 34.

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