IPL 2024: Viewer engagement positively correlates with brand recall, with more engaged viewers more likely to remember brands. (Representative image)…
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NEW DELHI: TV viewership of Indian Premier League (IPL) 2024 crossed 40 crore, marking the highest-ever cumulative reach for the…
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Having grace in victory and defeat At the end of the day, in IPL a team is supposed to win,…
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Kolkata Knight Riders star all-rounder Andre Russell completed 200 Indian Premier League sixes during Kolkata Knight Riders’s (KKR) season opener…
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Australian fast bowlers Mitchell Starc and Pat Cummins became the most expensive players in Indian Premier League (IPL) history on…
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England batter Joe Root has pulled out of next year’s Indian Premier League (IPL), joining his red-ball skipper Ben Stokes…
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